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Persona

27 juillet 2021

Le persona est une personne fictive dotée des attributs et des caractéristiques sociales/psychologiques que la cible de notre produit devrait avoir. C’est un outil extrêmement utilisé dans le marketing pour apprendre à cibler correctement les personnes qui souhaiteront acheter ou utiliser notre produit/service.

Thomas C

Formateur sur des parcours DWWM & CDA, j'ai décidé d'aller plus loin en te partageant mes connaissances en vitesse supersonic 🚀 Prends ta revanche sur la vie !

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Persona

J'enrichis ma culture

Virtualisation